Most Vendors believe that an Exclusive Listing's sole purpose is to protect the Agent. While there is some truth to this, the major reason for an executing an Exclusive Listing is for control. By selecting an Exclusive Agent, you the Vendor, retain control of the marketing of your property. An Exclusive Listing also indicates that you are as serious about selling as the Agent is conscientious about servicing the listing. An Exclusive Listing receives Exclusive Attention. A planned consistent approach to marketing is necessary in order to obtain the maximum price. Purchasers look for timely and accurate financial information. You can expect a sound professional presentation of your property. An Exclusive Listing provides you with the knowledge of the manner in which your property will be presented to the market place and the type of advertising support that will be forthcoming. The Exclusive Agent can plan a marketing approach to obtain favorable results.

An Exclusive Listing results in FEEDBACK - the Agent informs you of the activity on the property and any improvements that should be made. Some Vendors require Mortgage Brokerage Services to facilitate a sale and these arrangements often can be made in advance by the Agent so that uncertainty is reduced and confidentiality assured. Control is retained over other agents through a signed co-operation agreement whereby the Listing Agent provides the co-operating agent with up-to-date information. This ensures that all prospective purchasers receive the same property presentation. Showings are coordinated through the Listing Broker and the superintendent so that all agents are aware of your specific instructions, eliminating "unexpected" showings. An Exclusive Listing ensures professional marketing of the property.